Must fruit and vegetable juice makers in California say they are growing enough of the products they sell to meet the state’s requirements to qualify as fruit and veg.
But growers say they need help in filling a demand for their products that has grown from more than 30 million people in the Golden State in recent years to nearly 40 million by 2025.
The industry has struggled to meet those requirements since Gov.
Jerry Brown, a Democrat, signed legislation in February that made it easier for people to grow and sell fruit and vegetables without having to obtain a state permit.
The law allows growers to grow up to 150 plants in their backyard, and to sell fruit, vegetables and herbs to consumers at farmers markets.
But the new rules go further and require producers to grow more than 500 plants.
The new requirements also would allow growers to have a total of 2,000 plants in each of their facilities.
The new rules have sparked concerns from the California Growers Association, which represents the growers.
In a letter to the Legislature last week, the association said the requirements were not a “responsible solution to the state of California’s supply crisis.”
The California Grower’s Association also questioned whether growers are being given the resources they need to meet their growing needs.
The association cited research showing California’s population has doubled in the last 30 years, and it said more than 40 percent of the state is under-utilized by growers.
It said that without a growing supply of fruit and veggies, the state will be forced to import more fruits and vegetables from foreign markets, a problem it said will lead to higher prices.
California growers have been struggling to meet demand as demand for produce and other items has grown more than double in the past 30 years.
That has led to shortages and higher prices for products, according to industry data.
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